I just returned from the Kofax Transform 2011 conference in San Diego, and I was very impressed by the keynote address by John Mancini, the president of AIIM, the Association for Information and Image Management. The title of the address was "Mapping the Future of Content Management and Enterprise Capture", and it summarized the research recently completed by a task force assembled by AIIM and involving Geoffrey Moore, futurist and author of Crossing the Chasm and Inside the Tornado, and also a director of Documentum before it was sold to EMC.
Mancini tracked the history of enterprise computing from the early '60s to the present through the eras of mainframe computing to mid-range to PC to the present Internet era. He states we are now entering an era of social medial computing which he says will be disruptive and demand a deliberate effort on the part of enterprise IT to assimilate this new technology into enterprise architecture. Mancini argues that the millennium generation will force the change if it is not led by enterprise IT because of the standard of empowerment set by search engines such as Google and Bing and social media phenomena such as Facebook and Twitter.
To date we have been building "Systems of Record" to manage and control business transactions; in the future we will be building "Systems of Engagement" to engage customers and facilitate global business transactions via social media channels. Enterprise content management has become very important in recent history in building out our systems of record; it will be increasingly important in the future as we must be able to instantly access and exchange non-structured content in order to efficiently execute business.
Mancini's vision of the future emphasizes the urgency of the rapid adoption of ECM solutions as a business imperative and clearly projects the growing opportunity for ECM solution and services providers. The findings of the study offer an insight into how enterprise IT architects can leverage the wave of social media technology to business advantage.
You can learn more from John Mancini on his "Digital Landfill" blog.
Until next time,